8 Types of Advertising Business Owners Should be Utilizing

8 Types of Advertising Business Owners Should be Utilizing

As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes – it can be hard to know...
The Power of Marketing to Gen Z

The Power of Marketing to Gen Z

There’s a new group of kids taking the digital world by storm. They live and breathe the online world and they’re not going anywhere—say hello to Generation Z. Some are already making waves (and money) thanks to social media and technology. Born around the mid-90s to...
Holiday Cheer

Holiday Cheer

Not to blow an unwelcome horn in your ear but… Right at this moment, how holiday cheerful are you? Are you slammed out of your mind with last minute customer purchases or nervously looking at your cash flow as your seasonal work dried up? Is your company going to hit...
Don’t. Just don’t.

Don’t. Just don’t.

I hate to admit it, but I treat most sales people a bit like dirty Junk Mail. I give both a quick look over, a nod to where they came from and that’s it unless there is a hook or a look that makes me want to know more. Otherwise, give me a break! I am busy! I am too...
How to stay true to your brand

How to stay true to your brand

First of all, if you don’t know what you’re doing, get some help. When you wake up in the morning and put on knee high white socks and slip on your favorite sandals, that’s a NO. And you need a fashion guru pronto. Just because it is comfortable for you does not mean...